Studio Aims at Business Success
A PLACE to record the heart of the music and expand potential local musical talent – that’s what two new entrepreneurs are trying to provide right here in Terrace.
Adam and Aaron Alander have started up Rootworx Recording Studio, where they aim to produce good demos musicians can to submit to a record label.
“Music is all about emotion and heart, and when you record, that’s what you want to reach in people,” Aaron said.
“Our plan is to record musicians and…basically capture their vibe,” Adam said.
It all began when they tried to record their own music in a high-end studio in Vancouver but didn’t end up getting what they were looking for.
“We thought, well, we’ll just put our funds towards getting our own equipment, and then it kind of blew into the idea of getting our own studio,” Adam explained.
He said they have been playing around with recording equipment for nearly a decade, and he built a recording studio in his basement when he lived in Cranbrook.
“We’ve just hands-on recorded a bit,” Aaron said, adding that they used to hound people with equipment and professionals to learn what they could about recording.
With the help of friends, the 29-year-old twins gutted and renovated the building containing the old Two-Five-O Trading Co. on the 3200 block of Kalum St. They leased the building starting September 2008 for two years and have been working on the interior. The space is professionally soundproofed and the Alanders ensured they bought the right equipment to capture the right sound quality.
The space now boasts a front lobby, a control room where the recording equipment is, a room where musicians will play, and three isolation booths.
There is also a kitchen and games room upstairs where musicians can go to relax, and Rootworx will also provide instruments if needed.
Adam and Aaron are originally from Thunder Bay, Ontario, but have lived all over B.C. Aaron has lived here for five years, and Adam has been here for almost four. They are part of the local band Radix Bloom, which plays a mix of acoustic funk/rock alternative. Aaron plays the drums, guitar and sings, while Adam plays the base, drums and guitar.
“Our approach is….musicians recording musicians,” Adam said.
“I think it’s kind of key in understanding musicians’ viewpoint,” Aaron said, “is that you have to understand their instrument, you have to know (the music).”
The Alanders hope to make Rootworx synonymous with local events and to attract well-known bands to town. The brothers kicked off their business with a songwriting contest. Musician Tal Bachman will judge the entries and perform at a June 27 concert here.
By: Kat Lee
